river stroll project
river stroll projectSocial Campaign Project
[Books] A5 (14.8cm × 21cm)
[Postcards] 10.5cm × 15cm
[Brochure] A3 (42cm × 29.7cm)
December 2009
ADM November 2009 Semester Show
"river stroll project" is a campaign designed to encourage drifting as an alternative tourism option for Singapore River. The project comprises a drift guidebook, a historical picture book, a notebook, postcard series and a brochure map. "river stroll project" was exhibited on 26 November 2009 in ADM Visual Communication End of Semester Show.
"river stroll project" exhibition (26.11.09)
my concept
Singapore River is the source of life for our nation. For centuries, the river has been the economy life blood. The Clean River Project (1977-1987) brought massive changes to the river physically and emotionally. As the river evolves and re-generate a new source of life, life and colour of yesteryear can only be imagined.
Therefore, I proposed the concept of drifting. A drift (derive) is a playful, constructive technique of exploring a geographical space through poetic imagination.
Drift is an open formula. Drifting allows individual to imagine and immense into the landscape. Thus, every drift experience will be different.
Titled "river stroll project", my work aims to guide participants to immense themselves into the ambient of Singapore River. Through archive pictures and the drift experience, drifters shall be able to picture Singapore River as a source of life and reconstruct scenes in history. Based on imagination, drifters could compare and contrast life of Singapore River then and now. Along the way, drifters may realize how life on the shores of Singapore River has transited from trading activities to leisure and entertainment activities; and how bustling human activities on the water surface has give way to aquatic life in the water. Most importantly, drifters must experience the river, feel the poetic of space and let their imagination run wild.
river stroll project
"river stroll project" is an open-ended drift guidebook for Singaporeans and tourists to explore Singapore River from my viewpoint. Drifters will navigate Singapore River through my eyes, but yet still have sufficient freedom to experience and feel the river. Therefore, drifter might walk the same route as me, but the feelings and emotions generated will varies. Alternatively, drifters could take references, but deviate from my route and embark on their own adventure.
"river stroll project" page 2-3
"river stroll project" page 16-17
"river stroll project" page 20-21
"river stroll project" page 24-25
"river stroll project" page 30-31
"river stroll project" page 38-39
"river stroll project" page 44-45
"river stroll project" page 56-57
"river stroll project" page 58-59
"river stroll project" page 60-61
river stroll life
"river stroll life" is a recollection of memories of Singapore River. The archive pictures portray Singapore River as a source of life and evolution in history. "river stroll life" is a supplement book to "river stroll project". "river stroll life" provides drifter a clearer picture of Singapore River past, and hence strengthens their imagination when comparing life then and now.
"river stroll life" page 2-3
"river stroll life" page 4-5
"river stroll life" page 14-15
"river stroll life" page 16-17
"river stroll life" page 26-27
notebook
"river stroll notebook" is provided for drifters to jot down their drift experiences and memories. Drifters may write interesting encounters, sketch landmarks paste photo taken along the way, or draw map of route drifted in this notebook. Like drifting, this notebook encourages free forms of expression.
postcards
"river stroll postcards" showcase some of the hot spots recommended in "river stroll project" guidebook. Drifters can mail these postcards to share their drift experience.
brochure map
"river stroll map" lists down the hot spots recommendeded in the "river stroll project" guidebook. However, no route is specified to allow drifters the freedom to stroll randomly.
Labels: Campaign, Cartography, Publication, Social
river stroll project © Boon Ping (Wenbin) 2024. All rights reserved.