Pek Sin Choon

Pek Sin Choon
Packaging
Paper
May 2010

Pek Sin Choon Tea Merchant is an established tea merchant in Chinatown. The task is to revitalize the packaging for target audience aged 16 to 30.

Traditionally, Pek Sin Choon uses paper to pack loose tea leaves. However, paper cannot protect the tea leaves from moisture and aroma corruption. Thus, the aim is to infuse contemporary illustration and technology with essences of the traditional paper packaging.

Hence, the revitalized packaging introduces self-lock paper box for loose tea leaves, buffalo-shaped paper tea bag enclosed in airtight envelope and ready-to-drink cup.


Revitalized packaging comprising self-lock paper box, tea bag envelope, tea bag and cup.


Tea bag envelope & tea bag.


Self-lock paper box will lock by itself by pushing the corners towards the centre. The box is easy to pack and store, while the lock protects the tea leaves from moisture and aroma corruption.


Ready-to-drink cup brings convenience and caters to target audience fast pace of life.


new illustration

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